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brand identity, logo design & collateral for entrepreneurs
 
custom squarespace development & design for a cosmetic beauty studio

the design

thinking outside of the lines

For the Strukture site, I focused on blending collage style sections with ample white space to give the viewer 'breathing room'.  This site focused on unique layouts with typography details in the spotlight.  Rotating, partially underlining and using custom fonts set this site apart.  
Being an industry leader in the cosmetic tattoo industry required a refined aesthetic that was modern, clean, and forward-thinking.  Through custom CSS (front-end) development that pushes Squarespace design past its typical style, this custom site delivers just that.

 
 
 
I’ve managed teams of designers at a creative agency, and Samantha is top notch. She’s brilliant at identifying the overall themes that resonate with you and building out a beautiful brand, step by step. She strikes the perfect balance between providing expert advice and listening to feedback. She just GETS IT. And if you’ve ever worked with someone that doesn’t, you’ll know how amazingly refreshing that is!
— Katherine
modern logo design + business cards for beauty brand: STRUKTURE
 
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special details from this project

Every project has special details that really push the design to the next level.  For STRUKTURE, I focused on a modern, crisp layout that would give an edge to a minimal and elegant palette.  The use of a primarily neutral color palette gives the brand an ethereal and clean feeling, but we wanted to ad an element of luxury and a forward-thinking attitude into the brand aesthetic.  To accomplish this we pulled in lines to punctuate the layouts and frame sections between generous white space.  

The goal with the brand and site was to promote the new studio, the rebrand and, of course, showcase their amazing work.

  • typography design on site
  • hover before & after images in the portfolio
  • coded line elements around text & images (meaning the images can be updated without the client having to photoshop anything)

collateral design

 
 
  • window decal design
  • business card design
 

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