brand identity design- logo, color, typography- modern meets retro
wedding videographer squarespace design, portfolio design, cinematographer

the design

throwback meets modern romance

Although love hasn't changed too much in the past 5 decades, the people who fall in love & say 'I do' definitely have.  Slow Fall Cinema is a romantic-at-heart brand with a modern aesthetic.  This retro-modern blend is the perfect personality for couples who are ready to tie the knot and hire a videographer with vision.  A romantic primary palette of blush and greys meets a bold (and more gender neutral) secondary palette.  The supporting colors are warm and rich giving the overall brand a more creative vibe than the traditional wedding professional.  

 

Before even meeting Gusto, you can sense the passion for his work through the bold, non-traditional palette.  

 

 

special details from this project

Every project has special details that really push the design to the next level.  For SFC, I wanted to focus on retro vibes with a modern sensibility.  We pulled in the retro-inspired logo design and rich, color palette and balanced that with modern typography and clean, geometric lines.  In the online space, my goal was to show off Gusto's incredible skills while keeping his new image at the forefront.  There is a selection of wedding videographers in the bay area, so it was key for SFC to break out with a coherent and recognizable visual brand.  By not following traditional wedding standards for colors and image styles, SFC is set to break the mold and attract the right clients to capture through his artful lens.

The goal with the brand visuals was to blend retro vibes with a modern aesthetic to hep set SFC above the typical wedding professional.  These special details are how the studio set the SFC brand + squarespace site apart.

  • animated film grain textures 
  • a clean, modern typography palette
  • gorgeous hover effects on web
  • color overlays for the portfolio section brand the video cover while keeping the couple's video untouched

brand collateral

  • facebook cover 
SFC social.png
 
sfc facebook.png
 
 

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