The BPP Book Sales Page Design
finding a brand personality
Mallika had recently had her branding and site designed when we connected to design her first book, The Brand Photography Playbook. After reviewing her brand materials, we decided a refresh might help bring the depth and personality that we would need for a strong book design. I chose torevise and expand the color palette into something more creative, versatile, and bright. We also pulled in a more fashion-forward font to help her connect with the more high-end market she was positioning herself in.
The BPP book was amazing to work on and quickly led to to use designing a sales page to match the aesthetic. From there, Mallika asked me to help her with a few collateral items. To date, we have done 2 sales pages, an opt-in cover page, redesigned her header and footer for her site, designed branded postcards, created thank you files for her book buyers (and a cute email to match), and designed 2 PDF opt ins.
This is a truly ongoing rebrand that has polished the MIKIFOTO brand to connect with her ideal clients. I cannot wait to keep sharing as we continue to design new collateral!
Lookbook- Portfolio & Opt-In eBook Design
special details from this project
Every project has special details that really push the design to the next level. For MIKIFOTO, I was focused on bringing her new color palette through in all of the branded materials we created. In addition to the use of color to set her apart, I felt it was key to use keep a very clean, magazine-like style to all of the pieces we developed.
To achieve this, we used layering of text blocks and images to create a more dimensional, high-end layout. We pulled in a classic serif font and focused on Mallika's gorgeous photography.
Our design projects helped Mallika stand out in the brand photography industry through
- strong, magazine-style web layouts
- fashion-forward fonts
- a psychology-based color palette
- a refined, easy to navigate site header and footer
- branded order confirmation emails in squarespace
- a polished, magazine-style book design delivered in print or digitally
- branded opt-in PDFs that resonate with her ideal audience
- postcard design
- poster design
- PDF opt ins
- sales pages
- opt in cover page