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brand identity design for youtube channel
 
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the design

sophisticated, youthful, bold

The Essence of Rose brand is one part youthful pop-culture, one part bold sophistication.  The brand seeks to educate, inspire and influence twenty-somethings who are making big moves in life.  

We used a combination of fashion-forward fonts alongside neon signs and rose petal details to pull in these elements of the brand's personality.  The end result is decidedly feminine, of-the-moment, and youthful.  

 

 
 
 
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special details

As a video content creator, Sesh wanted to have an animated intro to help introduce her brand and her show categories.  By mixing youthful, pop culture-inspired, neon headers with her bold and edgy logo we created a strong aesthetic.  The strength of these elements is juxtaposed against the softness of the falling rose petals in her brand intro.  The result is feminine and soft with a hint of edge.

 
 

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