sophisticated, youthful, bold
The Essence of Rose brand is one part youthful pop-culture, one part bold sophistication. The brand seeks to educate, inspire and influence twenty-somethings who are making big moves in life.
We used a combination of fashion-forward fonts alongside neon signs and rose petal details to pull in these elements of the brand's personality. The end result is decidedly feminine, of-the-moment, and youthful.
As a video content creator, Sesh wanted to have an animated intro to help introduce her brand and her show categories. By mixing youthful, pop culture-inspired, neon headers with her bold and edgy logo we created a strong aesthetic. The strength of these elements is juxtaposed against the softness of the falling rose petals in her brand intro. The result is feminine and soft with a hint of edge.