Custom Brand + Squarespace Design
Custom Brand + Squarespace Design
timeline: 5-6 weeks
Build a brand with a personality that will resonate with your ideal clients & audience + bring it to life in your online space
*this is a starting investment. actual cost is based on the number of pages + specific design needs (blogging, e-commerce, portfolios).
*booking brand + web together saves you $250
Please inquire to get a custom quote for your project.
brand + squarespace
phase 01: a visual brand with heart
Your brand is more than a logo. A brand is a personality, a voice, an attitude. The logo & colors are simply how your brand is dressed. There is nothing worse than a brand who is all looks & no brains.
Personality + Heart
Our first step in the process is to find the reasoning behind your brand. Who is your audience? How are you standing out in your niche? What is your niche?
From there, we will define a personality for your brand + define its key values. We will target values that will resonate with your audience + give heart to your brand.
Next, we will collaborate to find visual inspiration that will buttress your newly minted personality.
Colors, the fonts and the patterns will be laid out to create a cohesive, stand-out identity.
We will top off your new visual identity with a logo and 2 variations to help you leave a mark on the world.
phase 02: your online home
Now that we have a clear personality, goal + aesthetic, we'll dive into your new online space.
We'll refine your sitemap to ensure you have each page you need and that they are organized strategically.
From there, I will design & present you with your new homepage to confirm the site's art direction + layout. By this point you're ready for the bubbly... meanwhile I'll be refining each page's layout and goals to ensure they flow easily and present a gorgeous representation of your brand.
Once the design is complate, we'll work through 2 rounds of refinement as needed to perfect the copy, images and details.
Finally, you'll have a new online space to call home along with video tutorials to help you settle in and keep it fresh. Plus, I'm just a quick keyboard click away if you get stuck.
Ready to pop the bubbles + launch?
LET’S PLAN YOUR GREATNESS.
brand mood board
we will work together to build a collaborative pinterest board and then refine the concepts that will be the base of your brand's personality and aesthetic
- logo design
- 3 options presented, 2 refinement rounds on chosen concept
- 2 alternate logos to use alongside your primary logo
- color palette
- a brand palette developed using color theory + psychology so your palette is more than pretty. It will do the heavy lifting in building a brand personality to resonate with your audience.
- pattern + texture
- pattern / texture files to help bring your brand to life
- font palette
- a palette of suggested fonts to buttress your brand personality and build consistency across platforms
- image style
- a guide for choosing images that align with your brand aesthetics
- know how to choose stock images and which filters you can use to keep your brand consistent
- brand personality + aesthetic overview
- a written brand personality guide to identify visual style markers for images, fonts and color + keywords for your brand
- brand style guide
- a comprehensive PDF with all of your brand information, palettes and guides
- brand mockups to help you visualize and launch your new brand
+ CSS Development
- gorgeous design that resonates with your audience
- we will bring your brand elements to life
- strategic layouts to guide your visitors
- CSS styling as needed to create a unique site that breaks free from the square
- we'll customize your site from top to bottom for beauty, functionality and a one-of-a-kind presentation of your brand
- mobile responsive aka well-designed on all screen sizes
- from desktops to iPhones, your site will look polished and be functional
- video training tutorials for keeping your site up to date
- ready for easy integrations for social media, accepting payments and growing your email list
- built-in integrations: Mailchimp, Stripe, Paypal, Acuity Scheduling + all of your social channels
- new squarespace accounts will receive an additional 20% discount on Squarespace's yearly plans
- ready to be SEO optimized
details to note:
- payments are broken down into 3 equal payments: the deposit to book your dates, the secondary and final payment
- you must be available + able to communicate during your booked design dates! You will need to make revisions for your brand + site within the timeline
- project booking dates are subject to current bookings and are generally a month- 2 months in advance
- all content- copy, portfolio images, headshots, blog posts, etc must be ready the week BEFORE your booking date