Brand Refresh + Squarespace design

corio home.png

the design

dance fitness sans the neon spandex

Bold imagery and a refined color palette speak directly to the new direction in dance fitness that Corio is taking.  After refreshing the entire brand identity (everything was revamped other than the previous logo) we jumped straight into the web design.  We wanted the design to feel feminine, sophisticated and modern.  We focused on imagery and type styling that was either in motion or reflected motion in the layout.  

 
 brand refresh: colors, typography, + image style

brand refresh: colors, typography, + image style


special details from this project

To give this squarespace site motion, we used videos in place of still images.  We also styled the still images into 'panels' to help reflect the movement and reps from a workout.  Although the site is primarily in greyscale, there are slight pops of nude and jade to help bring a sophistication that equals the ballet & yoga inspired movements Corio blends into it's fresh dance fitness routines.  


 webpage design

webpage design

 

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