Brand Refresh + Squarespace design
dance fitness sans the neon spandex
Bold imagery and a refined color palette speak directly to the new direction in dance fitness that Corio is taking. After refreshing the entire brand identity (everything was revamped other than the previous logo) we jumped straight into the web design. We wanted the design to feel feminine, sophisticated and modern. We focused on imagery and type styling that was either in motion or reflected motion in the layout.
special details from this project
To give this squarespace site motion, we used videos in place of still images. We also styled the still images into 'panels' to help reflect the movement and reps from a workout. Although the site is primarily in greyscale, there are slight pops of nude and jade to help bring a sophistication that equals the ballet & yoga inspired movements Corio blends into it's fresh dance fitness routines.