Lindsey Smolan PR
As soon as I saw Lindsey's pinterest board of inspiration, I was swooning. Her style is modern, bold, creative and full of youthful details. For her brand we wanted to push her current positioning towards a fashion-forward, youthful tribe. We wanted to imply luxury, while being on trend and approachable..
As soon as we started, I knew we would be working with neons. She had SO. MANY. in her inspo board and it fits perfectly with her east-coast meets west-coast vibes. We designed the logo to stand the test of time, with of-the moment neons that can easily be transitioned out.
Iridescent qualities give her imagery a bold, youthful pop, while speaking luxury in print.
What do you think of this identity? I'd love to hear your thoughts in the comment :)
Ready to design visuals to match your vision?
Let's dive into color psychology, fonts and patterns!