COLOR LOVE: black, white & cool AF
Black & white does not have to be boring. Geometric shapes & pops of color add edge. Whether your planning to redecorate your dining room, build your wardrobe or rebrand, black & white is a classic look that can be anything but traditional.
SEASONAL COLOR THEORY
If you are using seasonal color theory to build a color palette that has emotional connections, stark black & white are only used for winter personalities. Winter personalities are edgy, luxurious and opulent. They often use bold serifs & san serif combinations. The geometric shapes shaped buttress the forward-thinking attitude and modern sensibility of winter. The downside of a winter palette? Winter personalities are often seen as being cold & unapproachable. Try adding a bright or pastel color into your mix to offset the sterility.
If modern & clean are your thing, try building a room in black & white. The key is to have patterns, illustrations & textures to add interest. White (or black) walls with contrast with bold patterns & lush textures. Think about quilted details, satin, and hand-drawn details to keep the aesthetic cozy.
@ WORK- IN YOUR BRAND
If your brand is a winter personality, you will most likely be modern, clean & cool AF. These personalities are not for everyone, but are perfect if you're positioning yourself as a luxury, über modern, or cutting edge. Winter imagery will be contrasty, clear & bold. If you're not sure, look for black & white subjects or use a black & white filter to give your brand a consistent image style.
Building your wardrobe in blacks, whites & shades of grey will give you a chic, understated cool. The key is incorporating unexpected accessories & lots of pattern play, texture & unexpected color splashes. Look for patent leather shoes, bold red lips, or a geometric take on a traditional cat eye.