3 reasons you need to guest post
1. Broadening Your Reach
When you guest post you get the opportunity to stand in front of a new audience & tell them how great you are. These new readers will fall in love with you & your content- of course- and click back to your site to learn more.
If you want to ensure the clickback, have a content upgrade linked from the guest post to a cover page for the opt in download- SO EASY to create in squarespace. This way you can get these new readers onto your mailing list & keep in touch.
2. Becoming an Expert
When you are featured on other blogs or sites, it builds your credibility. Whether it's an interview, a complete post or a contribution to a post, these features will help build your position as an expert in your field. Positioning yourself as an expert in your niche is key to building the know / like / trust factor. By guest posting, you are essentially being endorsed be the other site. BOOM. You're a damn expert.
3. SEO Love
Let's talk about backlinking. A backlink is a link from one site to another- seems simple, but these links will help your SEO ranking. Much like #2, the search engines see you being linked from another site as a credibility builder. You want google to think you're credible so they raise your visibility in the search results.